ICAN Marketing Workshop

During this half day Marketing Workshop you will hear from ICAN Directors, JoEllen Claypool, Mary Vine, and Kimbre Christopher; as well as special guest speaker, Sherry Briscoe. 

Beyond Print: Navigating Book Signings  and Learning How to Network

JoEllen Claypool from Valley Walker Press will be providing networking strategies to get the most out of your connection with others. She will also offer tips for organizing and executing book signings to further your book's visibility.

Understanding Trade Reviews

Trade reviews can play a crucial role in promoting your work. These evaluations provide an analysis of your book by professionals. Author and book coach JoEllen Claypool will offer guidance on how to adequately prepare for them by understanding the criteria that reviewers consider.

Author Marketing Kit

ICAN's Technical Director, Kimbre Christopher will help you put together an author marketing kit that will help you promote yourself and your books with simple ideas that are proven to work.

Vendor Marketing

Now that your book has been published, how will you handle the business side of book sales? What are the requirements for reporting sales? Mary Vine, from Melland Publishing, will use her experience to guide you through the start up to tax time. She will compare the sales tax procedure for the published, self-published (including eBook sellers only), and hybrid authors. For even more sales, what do vendors require? For the state of Idaho, do I really need an LLC, EIN, and/or Seller’s Permits and if so, what is the cost?

The Magic of a Book Launch

Author Sherry Briscoe will share her recipe for a successful indie-author career:

1. Write a great book
2. Get a gorgeous cover
3. Do a proper book launch     
4. 1. Here’s how!

This will cover Sherry's journey through self-publishing with and without a book launch. She'll walk you through step-by-step how to create the perfect street team, book launch, get reviews and become the successful author you want to be.